Publications

The notion of CSR (Corporate Social Responsibility) is recognised among business people as well as among their beneficiaries. Nevertheless, this aspect of management is often considered to be lacking in the human factor. A manager is no longer only a decision-¬making and managerial body, but also someone who involves his/her team in applying CSR strategies by engaging in social campaigns. Moreover, by being socially engaged and responsible, the manager becomes an expert on social issues.

When defining a socially responsible manager, a new, and increasingly visible, category emerges: managers who are characterised by certain qualities. Creating a definition like that becomes a certain postulate. The author proposes the concept of Managerial Social Responsibility as a notion that is complimentary to the general concept of CSR, and devotes particular attention to people responsible for applying the strategies of Corporate Social Responsibility to enterprises. MSR also involves managers who engage in social activity as a result of their own belief and value system and activity, rather than their profession per se. The outlook presented offers a new research perspective and sheds new light on the functioning of the economy.