About the authors
Anna Parniewicz-Bętkowska
A business manager, a social activist and a beginner researcher, the co-founder and president of Europa Inwestycje Ltd., the co-creator of and president at (since 2015) Twoja Moc, an Association for Health Promotion.
As a specialist in team building, she greatly emphasises the importance of investing in the employee growth and development, building mutual support networks and information exchange.
She has also been involved in digital marketing by supporting various social economy institutions with her marketing skills. She has been part of the Sektor 3.0 initiative that applies new technologies in socially meaningful activities.
As an event manager, she has organised several dozen nationwide events for even up to 500 people.
Prof. UAM dr hab. Przemysław Wechta
Przemysław Wechta, a sociologist, professor at Adam `Mickiewicz University in Poznań. His research interests focus on sociology of economics. He is the author of books and articles related to entrepreneurship, and the relationship between managers, employees and consumers.
Managerial social responsibility is a concept that offers a vast research potential. The term refers to a form of economic leadership which can constitute an adequate response to further civilisational challenges such as economic, social, climatic, ecological and pandemic-related issues, both locally as well as globally. Perhaps such managerial behaviours, which are rather uncommon today, will become a future norm.
A socially responsible manager is able to make use of the array of his/her qualifications and talents, as well as his/her personal economic and social capital not only to manage the enterprise but also in other areas of social life. Such attitude and action can become another phase of managerial revolution which will reshape the economic and political system in a way that allows the society as a whole to more successfully deal with the turbulences it faces.
The manager of the future is a leader who in his/her way of thinking and seeing the world goes beyond mere company management. He/she is a leader that is capable of transferring his/her own managerial experience to other forms of organisational activity, which can serve the benefit of the community.
The concept of managerial social responsibility (MSR) has been designed as a research tool that enables an analysis of managers, in particular focusing on activities that go beyond the classic understanding of CSR. The concept remains open to change. Moreover, it is not only an academic term, but also a proposal and challenge directed towards business elites who are the leaders of economy.
